Whether you’ve been looking to simplify your skincare routine or amp it up, a Vitamin C serum might be your golden ticket. Topical vitamin C is the MVP when it comes to protecting, repairing, and enhancing your skin.
Everyone knows what Vitamin C is and it's health properties that are beneﬁcial to our immune system. But not only is Vitamin C powerful for our bodies, in skincare, it’s one of the most potent and versatile antioxidants that helps to ﬁght free radicals. This superhero antioxidant is proven to brighten, tighten and smooth your skin, it even helps with acne scars, dark spots and pigmentation.
With so many skin beneﬁts and its ability to address multiple issues, it’s easy to see why Vitamin C serums are hailed as a vital step to any skincare regime.
So what do I need to know?
Well, Vitamin C is an antioxidant, meaning it stops or holds off environmental and sun damage to cells. And while you can rely on your morning OJ as a good defence for your body, the best way to reap the benefits of Vitamin C’s protection is to apply it directly onto your skin.
That obviously doesn’t mean rubbing slices of oranges on your cheeks but through serums.
When we eat, drink, or supplement Vitamin C, also known as ascorbic acid, our skin only gets a small fraction, but Vitamin C in serum form actually allows our skin to efficiently absorb more of it.
Some skin benefits include:
- brightens complexion
- reduces wrinkles/ signs of ageing
- reduces hyperpigmentation
- protects collagen and increases production
- aids wound healing
- helps protect against sun damage
- evens skin tone
- defends against pollution and other free radicals
Apply your Vitamin C serum, both morning and night, after cleansing and toning.
Shop the new Pure Fiji range which features Vitamin C as THE main ingredient in four different amazing products, shop the range below!
BRING ON THE BRIGHT!